Tuesday, July 10, 2012

Careers in Marketing

Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. The whole concept of marketing revolves around the four P’s of marketing which are Product, Price, Place, and Promotion.
The basic need of any business is to market and sell its product and services. MBA with marketing specialization can increase your knowledge and enhance your skills to face the challenges along your marketing career path. A candidate with an MBA degree in marketing is expected to do well in marketing of their company’s products and services in this highly competitive market.
• Marketing discipline is the most famous discipline among the MBA Graduates.
• The career in Marketing has the maximum to offer in terms of responsibility, challenge, innovation and growth.
• Mostly the marketing people are hired by Fast Moving Consumer Goods, Consumer Durables, Non-Durables, Media, Advertising, Market Research, and Services Marketing firms.

Personality Traits for marketing graduate
  • Good communication skills
  • Confident and pleasant personality is must
  • Enthusiasm for both business and product
  • Ability to create effective marketing strategies for the company
  • Ability to cope with stress & pressure of job
  • Attention to detail
  • Adaptability to new situation
  • Interest to meet new people
  • Readiness for travelling any where in the country and even abroad
Position one can get after doing MBA in Marketing
  • Marketing Manager
  • Market Research Analyst
  • Brand Manager
  • Product Manager
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Public Relation Manager
  • Copy Writer
  • Business Analyst
  • Content Developer
  • Media Manager
  • Relationship Manager
The subjects offered in Marketing specialization are:
  • Marketing Management
  • Marketing Research
  • Industrial Marketing
  • Marketing For Non For Profit Organizations
  • Product Management
  • Brand Management
  • Services Marketing
  • Consumer Behaviour
  • Advertising And Marketing Communication
  • Direct Marketing
  • Media Planning
  • Retail Management
  • Internet Marketing
  • Strategic Marketing Management
  • Sales And Distribution Management
  • International Marketing Management
Institute offering Marketing specialization

Most of the MBA colleges in India offers specialization in Marketing.

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